We love our jackpot draws at Telarah Bowls - 3 every week! The task of promoting these updates used to be such a pain - we were always chasing our tail. Nowadays it takes less than a few minutes to connect to everyone and we find that the extra exposure helps us to grow those weekly events.Julie Lee
Bowls Coordinator
Telarah Bowling Club
Telarah Bowling Club
Telarah Bowling Club
Telarah Bowling Club is one of our smaller clients who make great use of Social Digital Signage (SDS) to keep their members updated about their weekly Member Jackpot Draws.
As they hold three separate draws every week, they need a quick and easy way to update their members about the current jackpot – not only on Facebook, but in-venue and on their website as well.
Here, we can see that Telarah Bowls has used a generic image and some very basic text to update their members about the new jackpot for their Thursday Members Draw – $2,250.
They’ve included the #wp tag in the caption, which will trigger our SDS technology to pick this post up and translate it across all of their other channels, with no effort!
TV CHANNELS:
SDS has picked up the Facebook post, and using the information provided in the caption, has created a short and sharp title to accompany the image that was posted, thereby creating a nice TV update for in-house patrons.
One of the best parts about using SDS for these updates is that the TV ads require NO manual clean up by the staff – the ads are automatically removed after the next member draw has passed.
WEBSITE:
SDS also takes the Facebook post and creates a fresh update on Telarah Bowling Club’s website home page, under their Latest News.
This not only provides an update for their members who visit the website, but creates a dedicated website POST (similar to a blog post) with a title, body text, and unique URL.
This post can be clicked on and visited by anyone visiting the website home page, or browsing google – the flow of new posts to the club’s website help to create new touch-points with Google to help keep them relevant across a variety of different search topics.
In this case study, we can see how Telarah Bowls has used SDS to very quickly update their members about the updated jackpot for their next members draw event. With three jackpot draws per week that all update to different amounts individually, SDS provides the perfect solution to effortlessly telegraph these updates to their members across various mediums, with the act of publishing a simple image and a few lines of text.