A Better Way to Work With an Agency

The marketing industry does not work well for most local venues.

Not because agencies are trying to do the wrong thing, but because the model they use was never designed for pubs, clubs, RSLs, and community venues.

The Model Local Venues Are Expected to Fit Into

Many agencies operate the same way. Large upfront fees. Long-term contracts. Big promises made early, followed by limited flexibility once the agreement is signed.

The content often looks polished and professional, but it rarely reflects the day to day reality of a local venue.

When results fall short, the responsibility quietly shifts back onto the venue.

Not enough engagement. Not enough time. Not enough follow through.

Why This Fails Local Venues

Small venues do not have large marketing budgets or dedicated social media teams.

They are balancing staff shortages, volunteer committees, seasonal trade, and community expectations, often all at once.

Locking these venues into long contracts with fixed deliverables removes flexibility at the exact moment they need it most.

Why We Chose a Different Path

When we built Pub & Club Co, we made a deliberate decision not to follow the standard agency playbook.

We do not charge large upfront fees. We do not lock venues into twelve month contracts. We do not rely on pressure to keep relationships going.

Our partnerships operate month to month. If we are not delivering value, venues can walk away.

That is not a risk we are afraid of. It is the point.

Accountability Works Both Ways

A flexible relationship forces clarity.

It means results must be visible. Communication must be honest. The work must make sense in the context of the venue.

It also means venues are not trapped in systems that no longer suit them.

This Is About Respecting Reality

Local venues do not need more pressure. They need support that adapts as conditions change.

Working month to month allows space for adjustment, improvement, and honest conversation.

It is a better fit for venues and a better standard for agencies willing to stand behind their work.

Why This Matters

We would rather work with fewer venues who trust us than more venues who feel stuck.

This approach filters out the wrong partnerships and strengthens the right ones.

It is not the easiest way to run an agency. It is the most honest one.