From Good to Great: How Club Lake Cathie Achieved Consistent Growth Across All Channels

Progressive management embraces The WARM Method to build sustainable community engagement

The Challenge:

Club Lake Cathie needed to transform their marketing approach from traditional methods to authentic community connection. Like many smaller venues, they were over-reliant on Facebook and struggling with staff adoption of new marketing processes.

Implementation Timeline:

Service Start: October 2024
SMS Publishing Launch: Immediate adoption of established methodology
Management Approach: Progressive leadership team embraced The WARM Method quickly

The WARM Method in Action:

Website: SMS publishing automatically updated website with fresh community content
Authentic: Staff captured genuine member moments using 2-minute rule
Reach: Single SMS reached all channels simultaneously
Measurable: Clear tracking of improvements across platforms

Results After 12 Months:

Website Traffic: +41% increase
Facebook Engagement: +34% growth
Instagram Growth: +100% (doubled engagement)

Staff Adoption:

Exceptionally quick due to progressive management mindset

Key Success Factors:

“Rhys and his team are younger than typical club management and have a progressive mindset. They have been an exceptional example of how far we can progress in a short period when our system is fully embraced.” – Scott, Pub and Club Co

The Result:

Club Lake Cathie now outperforms larger competitors through authentic community engagement, demonstrating how The WARM Method creates sustainable growth when fully implemented.