Built for local venues
Marketing that actually
works for pubs & clubs

Authentic, community-first marketing for Australian venues with no lock-ins, no big upfront fees, and results you can actually measure.

Average engagement growth across 80+ Australian venues over 24 months

+197% Website Growth

+277% Facebook engagement

+153% Instagram engagement

These results represent sustained growth over 24 months, not temporary spikes.
95% of venues achieved positive website growth 86% of venues achieved positive Instagram growth.

Built for Local Venues, Not Big Chains

Because community venues don’t operate like corporate hospitality brands.

Pub & Club Co was built specifically for Australia’s pubs, clubs, RSLs and community venues - not large hospitality chains.

Too often, local venues are sold generic marketing packages designed for big brands with big budgets. Long contracts. Polished campaigns. Expensive setups. And very little to show for it.

Small venues operate differently. Budgets are tighter. Committees change. Staff wear multiple hats. Community connection matters more than polish.

That’s why our approach is different. We build marketing systems that fit the reality of local venues - flexible, practical, and grounded in how your venue actually runs.

Read why Pub & Club Co was built differently →

We Learned the Hard Way

Experience shaped by real mistakes - not theory or templates.

Early on, we made the mistake many agencies make: applying big-brand marketing strategies to small, community-focused venues.

The result?
Content that looked good but didn’t connect. Systems staff couldn’t maintain. Committees questioning the investment.

That failure was important. It forced us to stop chasing polish and start paying attention to what actually works for local venues.

What we learned shaped everything that followed - from our pricing model to the tools we built and the way we work alongside venues today. You can see more detail on how that lesson reshaped our approach.

We don’t claim to have it all figured out from day one. We’ve earned our approach by learning, adjusting, and improving alongside real venues.

The Venue Is the Marketing

Authenticity outperforms polish when community is the goal.

The most effective marketing for a venue doesn’t come from a campaign. It comes from what already happens inside the venue every day.

The staff. The regulars. The events. The atmosphere. The community moments.

We realised that the strongest venues weren’t trying to look like something they weren’t. They were simply showing who they were - consistently and honestly.

That belief sits at the core of everything we do. We don’t create a version of your venue for marketing purposes. We help you show the real one, clearly and confidently, to the people who already care.

When marketing reflects reality, engagement follows naturally.

Why the venue itself is the best marketing asset →

How the WARM Method Works

A simple, practical system designed for real venue conditions.

Our work is built around the WARM Method - a framework designed specifically for pubs and clubs.

Website
We ensure your venue shows up when locals search, with a website that reflects the real experience your venue offers.

Authentic
Your staff share real moments using our simple SMS-based publishing system. No logins, no scheduling tools, no tech overwhelm.

Reach
We make sure your content reaches the people who matter - your local community, not just algorithms.

Measurable
You receive clear, honest reporting each month, so you know what’s working and what’s not.

We start with an assessment, then work alongside you month-to-month - refining, improving, and proving value as we go.

How the WARM Method works in practice →

You Don’t Need to Be a Marketer

If you know your venue, you already have what it takes.

Most venue managers don’t see themselves as marketers, and that’s exactly who this system is built for. Time and again, the most effective outcomes come from non-technical venue managers who understand their members and community.

You don’t need to understand algorithms. You don’t need perfect captions. You don’t need to plan weeks of content in advance.

If you understand your members, your events, and your community, you already have the most important part covered.

Our role is to remove friction. To make it easy for real people to share real moments - without stress, complexity, or added workload.

Proven in the Real World

Results built over time - not short-term spikes.

We work with 80+ venues across Australia, each with different challenges, communities, and resources.

What they share isn’t a desire for flashy marketing - it’s a need for consistency, clarity, and connection. You can see this in a real venue success story that shows what happens when marketing aligns with how a venue actually operates.

Venues using our system see stronger engagement, better event awareness, and a renewed sense of confidence in their marketing. Not because things became more complicated - but because they became more aligned with how the venue actually operates.

This isn’t about quick wins. It’s about sustainable growth that venues can maintain long-term.

A Better Way to Work With an Agency

Stay because it works - not because you’re locked in.

We don’t believe in trapping venues in contracts.

That’s why we work month-to-month, without large upfront fees. This is why we don’t do long-term contracts. If we’re not delivering value, you’re free to walk away.

This keeps us accountable and ensures the relationship stays focused on outcomes, not obligations.

We’d rather work with fewer venues who trust us than more venues who feel stuck.

The Future for Your Venue

Sustainable growth that fits your reality - month after month.

Imagine marketing that no longer feels like a constant source of stress.

Your staff share moments naturally.
Your website supports discovery.
Your community feels more connected.
And you understand what’s working without guessing.

You’re not competing with big chains on their terms. You’re building something sustainable, authentic, and genuinely local. This is what sustainable growth looks like for local venues.

That’s the future we’re working toward with every venue we partner with.

VENUES USING PUB AND CLUB CO.

Results vary by venue, but the methodology is designed to work in real operational environments with limited staff and high turnover.

WHY VENUE GRAPHICS USUALLY FAIL
Most venue marketing falls into one of two traps: generic Canva templates that look amateurish, or expensive agency work that's too polished and disconnects from your community. The problem isn't design skill - it's understanding what drives engagement in venue environments.

What works in Venue Marketing:

Authentic community celebration (not just promotional posts)

Member milestones, birthday shout-outs, event recaps showing real patrons having genuine fun.

Event promotion with clear information

Time, date, price, what to expect - optimised for each platform (website needs detail, Instagram needs visual impact, screens need readability from distance).

Consistent brand personality

Whether you're traditional RSL or modern social club, graphics should reflect your venue's character - not generic hospitality templates.

Professional execution without agency costs

Clean typography, proper sizing for each channel, accessible colour contrast.

These examples show graphics created for Complete Marketing venues. But the principles apply whether you're creating graphics yourself, using Canva templates, or partnering with specialists.

The Survival Guide includes a section on creating effective venue graphics, including free Canva template recommendations and what makes graphics work across different channels.

YOUR PATH FORWARD

Not every venue needs the same level of support. Whether you want to explore the methodology independently or partner with specialists, you have options. What matters is finding the approach that works for your venue - not choosing the most comprehensive package.

Learn the Framework

Get the complete "Survival Guide for Small Venues"
See exactly how these venues achieved their results
Decide which path makes sense for your situation

SURVIVAL GUIDE

EXPLORE PARTNERSHIP

Schedule a no-obligation conversation
Discuss your venue's specific challenges
See if The Essentials or Complete Marketing fits

Schedule a chat

READ THE CASE STUDIES

Detailed transformation stories
Week-by-week implementation timelines
Real numbers from real venues

View Case Studies

TWO IMPLEMENTATION OPTIONS

Both packages deliver the complete WARM Method. The difference is scope: Essentials gives you the publishing system and gaming features. Complete Marketing adds full content creation, design, and strategy management.

Most venues start with Essentials. Some never need more. Others upgrade when they see the results and want comprehensive coverage. What matters is matching the solution to your reality - not choosing the biggest package.

THE ESSENTIALS

Complete WARM Method implementation + gaming features

$10 /day

MULTI-CHANNEL PUBLISHING:

SMS-to-all-channels publishing (website, Facebook, Instagram, TV displays)

Automated Facebook events

Live website calendar updates

GAMING FEATURES:

Raffles & member draws

Music Bingo

Jag the Joker

Online raffles

INCLUDED:

Complete setup & training

Hardware & technical support

Ongoing system updates

No setup fees

No contracts

COMPLETE MARKETING

inc everything from Essentials + our team handles all your marketing (design, strategy, management).

$30 /day

Website design & custom development

Website hosting

Wordpress admin

SEO optimisation

Professional graphic design (we create all your event graphics)

Social media content creation & scheduling

Social media management

Weekly email newsletters (we create & send)

Monthly performance reports & strategy sessions

"The Vault" (content library)

INCLUDED:

Dedicated marketing manager

Priority support

No setup fees

Ready to see if this works for your venue?

Start with an assessment. No lock-ins. No pressure. Schedule a no-obligation conversation to discuss:

- How the WARM Method compares to your current marketing approach
- Case study results from our other venues
- Whether The Essentials or Complete Marketing makes sense for your situation
- Trial options and implementation timeline

Not ready to schedule a call?

DOWNLOAD THE SURVIVAL GUIDE

Download the Survival Guide for Small Venues to see the complete framework, detailed case studies, and implementation roadmap before scheduling a conversation.

Ready to see a live demo?

In a quick demo we'll show you how similar sized venues are approaching their marketing and the results they are experiencing.

Book a Demo

Built for local venues Marketing that actually works for pubs & clubs

Built for Local Venues, Not Big Chains

We Learned the Hard Way

The Venue Is the Marketing

How the WARM Method Works

You Don’t Need to Be a Marketer

Proven in the Real World

A Better Way to Work With an Agency

The Future for Your Venue

VENUES USING PUB AND CLUB CO.

VENUES USING PUB AND CLUB CO.

WHY VENUE GRAPHICS USUALLY FAIL

What works in Venue Marketing:

Authentic community celebration (not just promotional posts)

Event promotion with clear information

Consistent brand personality

Professional execution without agency costs

YOUR PATH FORWARD

Learn the Framework

EXPLORE PARTNERSHIP

READ THE CASE STUDIES

TWO IMPLEMENTATION OPTIONS

THE ESSENTIALS

MULTI-CHANNEL PUBLISHING:

GAMING FEATURES:

INCLUDED:

COMPLETE MARKETING

INCLUDED:

Ready to see if this works for your venue?

Ready to see a live demo?

Built for local venues
Marketing that actually
works for pubs & clubs