"The Pub and Club Co approach to communications is a quantum leap beyond what this industry has adopted to date. There has been no stone left unturned in our marketing upgrade - we now have every channel flowing with top notch visuals - the consistency and attention to detail is remarkable"Mal Blandthorn
General Manager
Maryborough Highland Society
Maryborough Highland Society
Maryborough Highland Society
Sustained growth demonstrates the Pub and Club Co strategy’s lasting impact on community organizations
The Challenge:
As a community organization with over 2 years of marketing service history, Maryborough Highland Society needed to prove that digital marketing improvements could be sustained long-term, not just achieved through short-term tactics.
Implementation Timeline:
Client Relationship: 2+ years
SMS Publishing Start: November 2023
Approach: Steady, consistent implementation with focus on authentic community storytelling
The Pub and Club Co Strategy Evolution:
Website: 22.5% growth in ongoing traffic
Authentic: Focus on awards, prizes, and community achievements
Reach: Consistent multi-channel publishing over 24 months
Measurable: Sustained improvement across measurement periods
12-Month Snapshot:
Website Traffic: +22.5% sustained growth
Facebook Engagement: +20.3% improvement
Instagram Growth: -25.0% (currently under review)
Seasonal Performance:
Strong holiday period success
Implementation Reality:
“This venue has been very steady, sharing specific photos of people and groups receiving awards and prizes, however, this specific venue has lacked the warmer, more candid social photo style that we have seen from venues like Club Lake Cathie.”
Long-Term Validation:
Consistent performance over 2+ years
Clear before/after SMS implementation comparison
Sustainable growth without constant intervention
The Result:
Maryborough Highland Society proves the Pub and Club Co strategy delivers lasting transformation on website and Facebook, with Instagram strategy currently being refined to match. Their sustained growth validates the approach’s long-term effectiveness.
CLUB STRATEGY CALL
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