"I have never worked with a business that is so tech savvy and takes the 1000% weight of marketing off my shoulders."Rhys Birrane
Manager
Club Lake Cathie
Club Lake Cathie
Club Lake Cathie
Progressive management embraces the Pub and Club Co strategy to build sustainable community engagement
The Challenge:
Club Lake Cathie needed to transform their marketing approach from traditional methods to authentic community connection. Like many smaller venues, they were over-reliant on Facebook and struggling with staff adoption of new marketing processes.
Implementation Timeline:
Service Start: October 2024
SMS Publishing Launch: Immediate adoption of established methodology
Management Approach: Progressive leadership team embraced the Pub and Club Co strategy quickly
The Pub and Club Co Strategy in Action:
Website: SMS publishing automatically updated website with fresh community content
Authentic: Staff captured genuine member moments using 2-minute rule
Reach: Single SMS reached all channels simultaneously
Measurable: Clear tracking of improvements across platforms
12-Month Snapshot:
Website Traffic: +63.4% increase
Facebook Engagement: +145.2% growth
Instagram Growth: +307.1% growth
Staff Adoption:
Exceptionally quick due to progressive management mindset
Key Success Factors:
“Rhys and his team are younger than typical club management and have a progressive mindset. They have been an exceptional example of how far we can progress in a short period when our system is fully embraced.”
– Scott, Pub and Club Co
The Result:
Club Lake Cathie now outperforms larger competitors through authentic community engagement, demonstrating how the Pub and Club Co strategy creates sustainable growth when fully implemented.
CLUB STRATEGY CALL
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