Long-Term Success: Maryborough Highland Society’s 2+ Year Transformation

Sustained growth demonstrates The WARM Method’s lasting impact on community organizations

The Challenge:

As a community organization with over 2 years of marketing service history, Maryborough Highland Society needed to prove that digital marketing improvements could be sustained long-term, not just achieved through short-term tactics.

Implementation Timeline:

Client Relationship: 2+ years
SMS Publishing Start: November 2023
Approach: Steady, consistent implementation with focus on authentic community storytelling

The WARM Method Evolution:

Website: 26% growth from existing traffic baseline (not zero-inflation)
Authentic: Focus on awards, prizes, and community achievements
Reach: Consistent multi-channel publishing over 24 months
Measurable: Sustained improvement across measurement periods

Results After 24 Months:

Website Traffic: +26% sustained growth
Facebook Engagement: +30% improvement
Instagram Growth: +198% (nearly tripled)

Seasonal Performance:

Strong holiday period success

Implementation Reality:

“This venue has been very steady, sharing specific photos of people and groups receiving awards and prizes, however, this specific venue has lacked the warmer, more candid social photo style that we have seen from venues like Club Lake Cathie.”

Long-Term Validation:

Consistent performance over 2+ years
Clear before/after SMS implementation comparison
Sustainable growth without constant intervention

The Result:

Maryborough Highland Society proves The WARM Method delivers lasting transformation, not temporary improvements. Their sustained growth validates the methodology’s long-term effectiveness.