Why Choose Us? Why Your Club Marketing Isn't Working
(And How to Fix It)

Why Your Club's Marketing Isn't Working
(And How to Fix It)

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I've worked with over 100 licensed clubs across Australia, and I keep hearing the same frustrations from venue managers:

"We're posting on social media, but barely anyone's engaging."
"Our events used to be packed, now we're lucky to get 30 people."
"We're spending money on marketing, but can't tell if it's working."

Sound familiar?

The Real Problem Isn't What You Think

Most clubs think they need to post more, spend more, or try the latest marketing trend. But after analysing hundreds of club campaigns, I've discovered the real issue:
You're treating your club like a restaurant when you should be treating it like a community hub.

Your members and locals don't just want cheap drinks and pokies. They want to belong somewhere. They want experiences that make them feel part of something bigger.

The Three Marketing Mistakes
I See Every Week

Generic Content That Could Be Any Club

Walking past your socials, I shouldn't be able to guess which club it is. Your content should scream YOUR personality, YOUR community, YOUR unique vibe.

Promotion Without Connection

"Steak night Tuesday $15" isn't marketing - it's a menu item. Marketing tells people WHY they should choose your Tuesday over staying home with Netflix.

Inconsistent Messaging Across Platforms

Your Facebook says one thing, your website says another, and your in-house screens are showing last months specials. Mixed messages kill trust.

What Actually Works
(With Real Numbers)

Here's what we've seen work across dozens of similar-sized clubs:

Community-Focused Content

increases engagement by 340% compared to generic promotional posts. When an inner west RSL in Syndey started sharing member spotlight stories and local community wins, their event attendance jumped from 25-30 people to 80-120 people within 8 weeks.

Consistent Visual Branding

across all touchpoints increases recall by 60%. One club in regional Queensland saw membership inquiries double simply by ensuring their social media, website, and in-house graphics all looked cohesive and professional.

Strategic Event Promotion

(not just posting the day before) increases attendance by 180%. We now plan content calendars 6 weeks out, building anticipation and community around each event.

The Cost-Effective Solution You Haven't Considered

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Most clubs think they need to choose between:
  • Expensive marketing agencies that don't understand club culture
  • Overwhelmed staff trying to juggle marketing on top of everything else
  • DIY approaches that look amateur and get ignored

There's a third option: specialised club marketing that becomes an extension of your existing team.

Instead of massive upfront costs, you get professional-grade marketing for what most clubs spend on their weekly meat raffle prizes. Instead of generic templates, you get strategies proven at venues just like yours.

What This Looks Like in Practice

Imagine walking into your club next month and seeing:
Events that consistently hit capacity
Social media that actually drives foot traffic
Members who actively share and promote your content
A marketing system that works whether you're there or not
This isn't wishful thinking - it's what happens when you treat your club's marketing like the community-building tool it should be.

The Question Every Club Manager Should Ask

"If our marketing disappeared tomorrow, would our community notice?"

If the answer is no, it's time for a different approach.

What marketing challenges is your venue facing right now?
Drop a comment below - I read and respond to every one.

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In a quick demo we'll show you how similar sized venues are approaching their marketing and the results they are experiencing.
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About the Author: Scott James Smith

I help small to medium-sized licensed clubs across Australia turn their marketing into a community-building machine. We guarantee results and offer risk-free trials because we know what works. Connect with me to discuss your club's specific challenges.