"Many congratulations go to you, Scott. Your guidance in this area has been great for the Club."Phil Bragg
CEO

Small venue achieves dramatic improvements across all digital channels using The WARM Method
The Challenge:
Tathra Bowlo faced the common small venue challenge of minimal digital presence and inconsistent engagement across platforms. They needed a systematic approach to transform all channels simultaneously.
The Transformation:
Starting from established baselines (not zero), Tathra Bowlo implemented The WARM Method to achieve remarkable growth across every digital platform.
The WARM Method Results:
Website: Traffic doubled from existing baseline (+100%)
Authentic: Community-focused content strategy
Reach: Consistent cross-platform growth
Measurable: Clear improvement trajectories
Dramatic Results:
Website Traffic: +100% (doubled existing traffic)
Facebook Engagement: +136% (more than doubled)
Instagram Growth: +327% (nearly quadrupled)
Peak Performance: Instagram reached 220 monthly engagements

Success Timeline:
Strong Start: January 2025 website peak (1,900 visits)
Building Momentum: Consistent Facebook peaks (4,000-5,000 engagements)
Instagram Acceleration: Strong momentum in second half of year
Key Insights:
“Instagram was the standout performer with 327% growth. The platform really picked up steam in the last few months, with July hitting around 220 engagements – a big jump from earlier in the year.”
Cross-Platform Success:
Unlike venues that see mixed results, Tathra Bowlo achieved significant improvement across all channels, demonstrating The WARM Method’s comprehensive effectiveness.
The Result:
Tathra Bowlo’s transformation from minimal digital presence to consistent multi-channel growth proves The WARM Method works for venues of all sizes when properly implemented.
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Long-Term Success: Maryborough Highland Society’s 2+ Year Transformation

