"Many congratulations go to you, Scott. Your guidance in this area has been great for the Club."
Phil Bragg
CEO
Tathra Bowlo
Tathra Bowlo
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Tathra Bowlo

Comprehensive Transformation: Tathra Bowlo’s Triple-Digit Growth Story


Small venue achieves dramatic improvements across all digital channels using The WARM Method

The Challenge:

Tathra Bowlo faced the common small venue challenge of minimal digital presence and inconsistent engagement across platforms. They needed a systematic approach to transform all channels simultaneously.

The Transformation:

Starting from established baselines (not zero), Tathra Bowlo implemented The WARM Method to achieve remarkable growth across every digital platform.

The WARM Method Results:

Website: Traffic doubled from existing baseline (+100%)
Authentic: Community-focused content strategy
Reach: Consistent cross-platform growth
Measurable: Clear improvement trajectories

Dramatic Results:

Website Traffic: +100% (doubled existing traffic)
Facebook Engagement: +136% (more than doubled)
Instagram Growth: +327% (nearly quadrupled)
Peak Performance: Instagram reached 220 monthly engagements

Success Timeline:

Strong Start: January 2025 website peak (1,900 visits)
Building Momentum: Consistent Facebook peaks (4,000-5,000 engagements)
Instagram Acceleration: Strong momentum in second half of year

Key Insights:

“Instagram was the standout performer with 327% growth. The platform really picked up steam in the last few months, with July hitting around 220 engagements – a big jump from earlier in the year.”

Cross-Platform Success:

Unlike venues that see mixed results, Tathra Bowlo achieved significant improvement across all channels, demonstrating The WARM Method’s comprehensive effectiveness.

The Result:

Tathra Bowlo’s transformation from minimal digital presence to consistent multi-channel growth proves The WARM Method works for venues of all sizes when properly implemented.

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